Google Changes to the World of News Release Distribution | Paul Krupin's Trash Proof Marketing and Publicity Blog: Paul Krupin’s Trash Proof Marketing and Publicity Blog
Google Changes to the World of News Release Distribution
September 30th, 2013 by Paul Krupin
Discusses the latest Google algorithm changes and how the impacts on news release distribution
Google Changes to the World of News Release Distribution
For many years now marketing practitioners have been advocating people use news releases to improve their placement on search engines. The theory was that you could write and post a news release at a web distribution service and the optimized use of keywords and the links included in the release would result in oodles of incoming links all of which would help capture people’s attention and increase your page ranking on search engines as a result.
Google has decided to clean up the search results and do what it can to rid organic results of press release content that is really not bona fide news, but are instead, paid advertising in disguise. The requirements also have significance to sites that rely heavily on user-generated content.
The latest Google algorithm changes, known as Penguin 2.0, modifies how Google analyzes the role and utility of news releases posted at news release distribution services in a very significant way.
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What can I do to increase my publishing profits? Should I focus on sales? Marketing? Cutting overhead? All of the above?
Which marketing techniques cost more than I can get from them?
How do I estimate the sales of this book before I publish it?
How should I launch this company?
What types of distribution best fit my books and my operation?
What contract terms are fair to authors and to me?
I'm buying/selling this company. Help me evaluate it, and negotiate a fair deal?
How can I manage this difficult person, whether an employee, a vendor, or an author?
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