self-mailer project where each mailer has a personalized URL (PURL)

WhatTheyThink.com - Marketing Efforts into the Future:


"A client hosting a New York education seminar tapped Today?s Graphics for a fast-turnaround, high-quality marketing campaign. In the two days following its seminar, the client used Today?s Graphics to print more than 200 personalized photo albums featuring seminar snapshots. Today?s Graphics also provided the multimedia design for a Web page with seminar highlights video that went live as the books were mailed.

Among the most notable projects being printed on Today?s Graphics? new HP Indigo press is a 4,000-monthly self-mailer project where each mailer has a personalized URL (purl). Each purl leads to a one-minute online video demonstrating the client?s publishing service. Because of the high level of response to this effort, Today?s Graphics is scheduled to begin producing a second, similar campaign for the same client next year."