What is Real Estate Postcards Farming? | Real Estate Marketing Tips

What is Real Estate Postcards Farming? | Real Estate Marketing Tips: "What is Real Estate Postcards Farming?

Real estate postcards farming is the practice of picking and choosing among a collection of pictures and templates put together by printing and publishing companies to use in your own real estate postcards. While real estate postcards farming can be cost effective, there are several drawbacks to real estate postcards farming.

One of the best things about real estate postcards farming is that someone else has already done the hard work of design or you. Someone else has paid the photographer or the artist and has found visually appealing and interesting pictures to put on your real estate postcards and mailers. Finding artwork for these purposes can be both time consuming and expensive, so it is no wonder that many realtors want to outsource the problem to someone else.

While real estate postcards farming does have that benefit, there are also some drawbacks. For one, your real estate postcards will not be original, you, in fact, run the high risk of using the same art work and templates that your local competition is using, which confuses your audience and dilutes your message. Furthermore, the very fact that real estate postcards farming creates stock real estate postcards means that your unique business vision and voice may not get through to your intended audience. If there is nothing unique about your mailers, your potential customers may think there is nothing unique about you and no reason to hire you or recommend you to anyone else. It is important, therefore, to weight the cost and benefits of real estate postcards farming before partaking in the practice yourself."