Cross-media convergence Digital Asset management

Electronic Publishing - Cross-media convergence: {2003}

"Nearly all customers shop through multiple channels, such as brick-and-mortar stores, telephone- and mail-order catalogs, websites, and more. And the desire to purchase is often goaded by multiple media, whether print or Internet advertisements, hard-copy and online catalogs, trade-show and point-of-purchase displays, e-flyers, direct-mail pieces, and the like. As long as these trends continue, cross-media publishing is here to stay. Today, most retailers and distributors are overwhelmed by the number of disparate channels, systems, and projects they have to support.

'Most businesses are managing point-of-sale, catalog, flyer, and e-flyer projects; feeding CRM and DAM systems with product information; supplying e-catalog information to an e-procurement system; and synchronizing it all,' says Martin Le Sauteur, Flow Systems' CEO. 'Managing product information is one thing, but the ability to leverage and publish it over multiple channels is a big challenge for most companies. We wrap tools around our product information management system to distribute product information and drive sales.'"