Commentary by Andrew Tribute
April 10, 2007 -- Three trends show up if one looks at the market figures of digital color printers and presses over the past year. The first is an explosion in sales in what may be termed the “Light” products. These can be classified as color printers that have a performance of between 41 and 60 Letter size pages per minute and which cost less than $100,000. The second is a drop in sales of “Mid-Market” products. These are products with a performance from 41 to 80 pages per minute and which cost under $300,000. The third, “Press” classification of products are ones with a performance in excess of 60 pages per minute and which cost more than $300,000. This area saw an increase in sales. The first “Light” classification is mainly made up of copier printers with an inbuilt scanner. Infotrends reports sales in the USA in 2006 of 26,000 such products, and 60% of these were sold into the office rather than production markets. The leading products in terms of sales in this area of the market come from Ricoh and are sold either by them or their OEM partners. Their 2006 sales have increased on 2005 figures by around 277%."
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Andrew Tribute, is recognized internationally as one of the world's leading authorities on these subjects.
Attributes' client base comprises a large number of publishers and printers as well as a significant number of industry vendors. In most cases consulting is carried out at high level to assist such organizations in the selection and adoption of technology, or to define ongoing business strategies covering the likely future directions of the markets.
Andrew Tribute is a visiting Professor at University of the Arts London.
Reach Andy via email: tribute@attributes.co.uk.
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