On November 16, 2008, the Boards of Printing Industries of America
and the Graphic Arts Technical Foundation approved the renaming of
PIA/GATF to Printing Industries of America, as well as a new logo and
tagline.
The new logo depicts the technology, artistry, and dynamic growth of
the industry, while the new tagline, “Advancing Graphic
Communications,” captures the organization’s innovative,
forward-thinking approach.
This change is the result of a comprehensive, 14-month branding
research project. The goal of this project was to strengthen and
streamline the messaging to the graphic communications industry, its
suppliers, partners, customers, and lawmakers and to better reflect the
activities within the organization.
A number of changes will be taking place as a result of this
initiative, including the renaming of the organization’s website from www.GAIN.net to www.printing.org. Plus in 2009, the website will be completely revitalized and re-launched with a more user-friendly format
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