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Thursday, June 14, 2012

No longer is print just for reading.

Imagination Ink: No longer is print just for reading.

Interactive print is any technology that connects print to the digital world or allows a human to interface with it.

No longer is print just for reading. It has become a sophisticated communication transfer medium. How so?

Image recognition technology via smart phone (and smart tablet) cameras connects print to the digital world.
Electronic circuits printed on a traditional printing press (screen, flexography, offset and gravure) not only connect us to the digital world but also allows for human interaction with the substrate itself.

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