Google Changes to the World of News Release Distribution | Paul Krupin's Trash Proof Marketing and Publicity Blog

Google Changes to the World of News Release Distribution | Paul Krupin's Trash Proof Marketing and Publicity Blog: Paul Krupin’s Trash Proof Marketing and Publicity Blog
Google Changes to the World of News Release Distribution
September 30th, 2013 by Paul Krupin
Discusses the latest Google algorithm changes and how the impacts on news release distribution

Google Changes to the World of News Release Distribution

For many years now marketing practitioners have been advocating people use news releases to improve their placement on search engines. The theory was that you could write and post a news release at a web distribution service and the optimized use of keywords and the links included in the release would result in oodles of incoming links all of which would help capture people’s attention and increase your page ranking on search engines as a result.

Google has decided to clean up the search results and do what it can to rid organic results of press release content that is really not bona fide news, but are instead, paid advertising in disguise. The requirements also have significance to sites that rely heavily on user-generated content.

The latest Google algorithm changes, known as Penguin 2.0, modifies how Google analyzes the role and utility of news releases posted at news release distribution services in a very significant way.