Commentary & Analysis
The Feature Trap of Buying Print Software
By Jane MugfordPublished: May 27, 2014
There is a hidden pitfall most of us in the position of
purchasing print software are very susceptible to. We are all human, and
while we have the best of intentions to do thorough evaluations while
making a new print software purchase, we quickly fall victim to the
‘feature trap.’ This is where, despite starting out with the intention
of analyzing the software in a very in depth manner to see if it will
suit the complexity of our businesses and be able to stand up to the
day-to-day intensity of our environments, we often get sold on one or
two really fantastic features and bypass a thorough functional
evaluation. We do our best, try to think big picture and evaluate the
technology from a ‘day-in-the-life’ perspective, but it is so hard to
look organically at how the technology will ‘function’ each and every
day in your environment. Quite frankly, that analysis can be boring and
time consuming. Most of us are put in the position of needing to do our
evaluations through a couple of sales demonstrations or after standing
on the uncomfortable trade show floor with all of the distraction that
comes with 10,000 of your closest friends crowding through the booths
with you. In those situations, it is easy to get caught up in the
features and lose sight of the overall functionality.
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