PrintingNews.com - Article - Printable Technologies Goes on Tour with HP

PrintingNews.com - Article - Printable Technologies Goes on Tour with HP:
"Printable Technologies Goes on Tour with HP
Printable Technologies, Inc. Press Release

Printable Technologies, Inc., leading provider of Web to Print workflow and Variable Data Printing (VDP) solutions, and a team of personalization experts will showcase integrated marketing solutions with a four-month, 12-city “Go Digital� tour. Printable Technologies successful “road show� tour in 2006 will be repeated in 2007, promoted and keynoted by long-standing partner, Hewlett Packard.

A marketing revolution is taking place and true “multi-channel� marketing campaigns – which include personalized, cross-media, one to one communications – are the means by which companies speak to their prospects and customers. InfoTrends projects the growth in variable data printing will exceed 15% annual growth between 2004 and 2009.
Integrated marketing strategy begins with a deep understanding of customer behavior, preferences and motivation and incorporates multiple media to communicate personally – one to one – with each as an individual. The GO Digital tour will not only promote the best personalization marketing techniques; it will be promoted through a comprehensive, integrated campaign demonstrating these techniques.

'Printable Technologies is very pleased to continue our long history with HP and to build upon our fully integrated web-to-HP press solution. The Go Digital events will offer a clear strategy for print service providers and marketing agencies on how to truly provide profitable, VDP-enabled, cross media services to their clients,� said Jim Van Natter, Director of Sales, Printable Technologies. “By incorporating presentations by industry leaders, attendees will gain insight as to how they can market themselves as a solutions provider and differentiate their company through high-growth services. We're excited to share the message!'

The GO Digital Tour will be in twelve cities beginning December 12 and ending March 22, 2007.
December 12, 2006 - Dallas TX
December 14, 2006 - Cincinnati OH
January 16, 2007 - Santa Monica CA
January 18, 2007 - Charlotte NC
January 23, 2007 - New York NY
January 25, 2007 - Indianapolis IN
February 15, 2007 - Philadelphia PA
February 20, 2007 - Boston MA
February 22, 2007 - Chicago IL
March 13, 2007 - Louisville KY
March 15, 2007 - Seattle WA
March 22, 2007 - Phoenix AZ

For more information or to register call 1.866.522.4103 or visit www.hp.com/go/digitaltour."