WhatTheyThink.com - A Better Way to Preview Complex Print:
Andy Tribute wrote:
"As a part of this event on day one there was a mini exhibition of all Esko?s systems to update the sales and support people on what all the products and systems could do. At this exhibition I came across an interesting company I had heard about but not seen before who were negotiating an exclusive distribution agreement for Esko to sell their product into the worldwide pre-production packaging market.
The potential for the use of PrintDevizor in packaging is very obvious and having seen how well it integrates in the Esko Scope applications I can envisage it will become used by a large number of Esko?s customers and their clients.
The company is Stonecube from the UK, and their product was PrintyDevizor, a dynamic print visualizer. This product will be tightly integrated into the Esko Scope solution to allow creative staff and packaging print purchasers to visualize how a print job would look on the package. This is not just visualizing how the normal printed inks will appear but will allow in real-time the package to be viewed while different effects like embossing, special inks, varnishes, etc using different substrates are seen under different lighting conditions.
PrintDevizer is not new and the version I saw was version 2.2. It is already used in job creation and production by many companies, perhaps the best known of which is Hallmark Cards. What I saw was very unique piece of software that does things no other program I know of can do. The program is a unique software tool for both Mac and PC that allows on-screen viewing of moving 3D views of print designs under real-world lighting conditions. It allows the user to see the effects of different substrates, inks and finishes, even metallic and fluorescent inks, foils and embossing. The program is available at two levels, the first being PrintDevizer standard edition that is targeted at everyone in design and print. The second is PrintDevizer Pro that has extra features essential for packaging, labels, greeting cards and print finishing. The software supports special finish libraries for Adobe Creative Suite and Quark XPress. It also supports the Pantone Matching System including metallic and high intensity inks. Other special ink approaches such as MetalFX are also supported and other special inks can be added into the system. In the Pro mode it also supports viewing of die cutting and transparent materials."
The full article in on www.whattheythink.com
Attributes Associates is an internationally oriented consulting company specializing in marketing and technology issues for the printing, publishing and media markets. The Managing Partner of Attributes Associates is Andrew Tribute, who is recognized internationally as one of the world's leading authorities on these industries and subjects.
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