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Thursday, February 01, 2007

NAA®: TechNews - Digital Asset Management 101

NAA®: TechNews - Digital Asset Management 101:

"If you decide to shop for a digital asset management system, keep the following questions in mind:

Is it customizable? No matter how feature-rich an asset manager is, you?ll need to mold it to the way you work.

Is it relational? Make sure that whatever you store in your asset manager has links to any and all related media.

Is it secure? Lots of different people?both inside and outside your organization?may need access to your media. Make sure you can control who gets to see what, and that your information is secure as it travels among computers.

Is it flexible? You should get client software allowing you to access your media on a Macintosh or PC. And you should be able to easily convert file formats so people on different computers can use it.

If you decide not to shop for a digital asset management system, third-party companies can organize and store your data for you. Some are specialized companies that do nothing but manage clients? media on their huge servers. Others are the same printers and service bureaus you may currently use for scanning, color correcting and/or printing.

Before settling on a service provider, at least check to see how much it would cost to buy and maintain your own system. The companies are as new as the software itself, so the time and money savings will vary greatly from provider to provider. Do your homework.

Brad Grimes is a senior editor for PC World magazine in Boston. E-mail, brad_grimes@ pcworld.com."

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