DAM Options - Jan 2006:
"DAM Options
Reviewing the solutions for incorporating digital asset management into your workflow.
By Wendell Benedetti
Whether operating a one-person firm or working for a multi-national corporation, it?s extremely important that electronic assets such as images, graphics, documents, and various types of archives are organized and managed correctly. They could be any thing from simple text files and individual digital images to complex PDF and Postscript documents, to computer presentations, or complete video productions. Some have been generated from hard copy documents and photographs, others are created entirely on the computer.
Regardless of how it?s created, an image or document that can?t be found and retrieved is useless. Finding and retrieving electronic assets can take time, especially for businesses that are spread across multiple sites, states or even countries. If it isn?t done correctly, asset management is a time consuming and potentially expensive proposition.
Digital Asset Management (DAM) applications make sure that electronic assets are organized, filed, and retrieved accurately and systematically. They not only save valuable time, they save money. In fact, they give companies the ability to leverage their valuable assets to create additional revenue streams.
While some DAM applications deal with historical documents and records, a growing number are designed to become part of a company?s real-time workflow. Images, text, video, and graphics files that would otherwise have been buried in archives are now being distributed and re-used as part of the primary workflow. This added functionality has been especially beneficial for companies that generate, store, and distribute content on a daily basis, such as motion picture studios, publishing houses, television networks, newspapers, and magazines.
To accommodate this growing use of DAM technology, software companies have developed and refined their products for real-time applications. The type of vendors and the products they produce vary widely. Some make generic solutions that are scalable. Others make specific software solutions that fit the needs of specific vertical markets."
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