Kodak's Strategy For First Printer -- Cheaper Cartridges - WSJ.com:
By WILLIAM M. BULKELEY
February 6, 2007; Page B1
"Kodak, which is led by several veterans of H-P's printer group, plans to modify that model by making more money from hardware and accepting lower profits from the ink. It says it will use a combination of new technology and alternative pricing to slash ink prices by about 50% per page. On Tuesday, it unveiled new inkjet-based multifunction devices that print, scan and copy documents, Web pages and photos. The printers, primarily intended for home rather than business use, will be priced at $150 to $300, depending on whether they have color displays and slots for camera memory cards. Analysts said the prices are each about $50 more than comparable multifunction devices now on the market.
Each of the Kodak printers will use a $10 black-ink cartridge and a $15 color-ink cartridge -- about half the prevailing ink prices. Kodak says consumers who buy high-volume paper packages will be able to print 4-inch-by-6-inch snapshots for as little as 10 cents apiece -- compared with 29 cents on typical home printers and well under common retail-store prices of 19 cents each."
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