Printed magnets have been popular specialty items for decades. Magnetic media are available for virtually all printing technologies—from offset to digital, from digital toner to inkjet—and getting high-quality images on magnets is easier than you might think.
These are high-value print applications that should be explored!  New magnetic substrates, combined with modern digital printing systems, are providing a fresh insight into working with Magnetic Substrates that make magnetic printing more versatile than ever.
Still, there remains the perception that magnetic materials are incompatible with a given printing press, or that printing on magnets is expensive and/or complicated, or that it causes nothing but problems.  Magnetic Substrates Are Nothing to Fear, a white paper, by industry analyst and author Richard Romano and sponsored by Magnum Magnetics, debunks the myths surrounding magnetic printing, and shows
how these high-value print applications offer profitable growth areas that are within the reach of any print shop.

There are several different methods for printing images on magnets:

• direct printing on the substrate,

• using a transfer medium, or

• printing on unmagnetized material.

Each has its advantages and disadvantages, and the white paper  identifies the pluses and minuses of each, with an emphasis on working  with substrates that are magnetized after printing. The white paper also  offers a rundown of any ancillary equipment that may be required, and  provides a basic primer on magnets that defines common terms used in  magnetic product literature and spec sheets.  “Magnetic substrates can expand the service menu for print service  providers,” said Vince Naselli, VP, Business Development, PrintPlanet.  “They allow shops to offer new, high-value applications with relative  ease and minimal investment. As this white paper shows, the learning  curve is not that steep either.”

The white paper is available for download here.

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