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Sunday, July 08, 2012

The Professional Publishers Association (PPA)

PPA : About: Welcome to the PPA

The Professional Publishers Association (PPA) represents more than 200 companies, covering everything from consumer magazine publishers to business-to-business data and information providers and smaller independents.

We promote the industry in all its forms, protect members through lobbying activities, and advise the industry through communications and training work.

A change is needed !

Jim Cox writes:
With the growing popularity and ease with which authors can turn their manuscripts into finished books simply by writing a check to a Publish On Demand (POD) company, or following such instructive 'how to' manuals as "Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book" or"The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book" by Marilyn Ross & Sue Collier, the term 'self published' came into widespread usage -- with a consequently commonly encountered problem.

There were so many 'self published' books coming into the market that had serious flaws in them that the term 'self published' became fairly synonymous with 'substandard'. So much so that most professional book review publications and reviewers, book wholesalers and distributors, and bookstore retailers, would not consider a self-published book. This prejudice against self published titles continues to this very day.

But there is an antidote to that discriminatory reflex. A simple change of wording. I recommended that the term "Self Published" should be replaced with the term "Privately Published" in all book marketing related materials -- and most especially in book reviews.

Tuesday, June 26, 2012

Thursday, June 14, 2012

No longer is print just for reading.

Imagination Ink: No longer is print just for reading.

Interactive print is any technology that connects print to the digital world or allows a human to interface with it.

No longer is print just for reading. It has become a sophisticated communication transfer medium. How so?

Image recognition technology via smart phone (and smart tablet) cameras connects print to the digital world.
Electronic circuits printed on a traditional printing press (screen, flexography, offset and gravure) not only connect us to the digital world but also allows for human interaction with the substrate itself.

Wednesday, April 25, 2012

Envelope Size Chart Quick Guide | Marsid M&M Group Blog

Envelope Size Chart Quick Guide | Marsid M&M Group Blog: Envelope Size Chart Quick Guide

It’s easy to get confused when selecting the correct envelope sizes for invitations, business letters or Direct Mail pieces… A2, A4, A7, #10, #9, #10 Window…

So we decided to build this common envelope size chart with the goal of providing a sort of cheat-sheet or quick reference for envelopes for our customers and anyone who can use it.

If you find it useful or know someone who could use it, please share it!