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Friday, August 21, 2015

The Top Print Software Question: When Will This Be Done? - WhatTheyThink

The Top Print Software Question: When Will This Be Done? - WhatTheyThink: The Top Print Software Question: When Will This Be Done?

By Jennifer Matt
Published: August 19, 2015

“Software is eating the world.”
– Marc Andreessen
(coauthor of Mosaic, cofounder of Netscape and now leading venture capitalist)

“If coders don’t run the world, they run the things that run the world.”
- Paul Ford, What is Code? Business Week June 11, 2015

The number one question anyone who has ever worked on a print software project hears over and over again from business leadership is, “when will this be done?” It’s a bit like your children asking from the back seat of the car, “are we there yet?”

The answer to the question “when will it be done?” as it pertains to software is unequivocally “never”.

Tuesday, August 18, 2015

Foreign Publishing Deals

Foreign Publishing Deals: The question as to who owns the right to make these deals is the subject of the agreement between author and publisher. Since copyright initially resides in the creator of the work-usually the author unless it is a work for hire situation-how much of that bundle of rights called copyright the author gives away is what that agreement is all about. Part of the negotiation will involve foreign rights of the sorts mentioned above. (see the further discussion below). However, there are often other parties who may have rights that may prevent the making of a foreign deal including but not limited to artists, illustrators, editors and even, in some instances, distributors and other parties. Therefore, the publisher must carefully review all of its agreements (or the lack of such agreements) to make sure it can actually make a foreign deal.

The real question is whether the US publisher owns exclusive rights to the cover art. Without exclusive rights, the US publisher is nothing but a non-exclusive licensee and does not have the legal right to assign any rights or otherwise deal in or with the US cover art. Unless the agreement with the cover artist expressly provides for the transfer of the exclusive rights of the artist to the publisher including the right to transfer and assign such rights, it is unlikely that the US publisher can transfer such rights to the sub-publisher. I am assuming that the cover artist is not a bona fide employee doing work in the course and scope of his/her employment.

42+ years experience lawyering in the IP business, my experience is that the single biggest mistake that publishers make is in not having a valid written and signed agreement with cover artists. Merely paying for the art is NOT legally sufficient.

Monday, August 03, 2015

Discover the Future of Printing and Packaging at Printing South China 2016 - WhatTheyThink

Discover the Future of Printing and Packaging at Printing South China 2016 - WhatTheyThink: Printing South China 2016 will directly respond to latest trends and demands of China’s advancing printing industry, offering highly automated, efficient and eco-friendly products to elevate companies at the printing, packaging and various end-user sectors. In addition, with its geographical convenience of locating in South China region, one of the world’s top 4 printing industrial bases, all of China’s latest printing machinery, with performance on par with international standards, will be gathered at Printing South China 2016!