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Friday, February 01, 2008

The Kailing Name in History

Data-driven Publishing - Amazon offers “The Kailing Name in History” | Gail Nickel-Kailing | Business Strategies Etc. | Marketing, Analysis, Consulting | Seattle, WA: "Data-driven Publishing - Amazon offers “The Kailing Name in History”
Monday, January 28, 2008 |

Gail wrote: The Kailing Name in HistoryLast night, Amazon offered me a book I was sure to find interesting: “The Kailing Name in History.” For only $29.95!

OK, you say, so why were you searching for your own name on Amazon? Gosh, don’t we all Google our own name or search other online databases?

By combining variable imaging, a dynamic web page, variable data printing, and print-on-demand, Amazon is demonstrating the power of “cross-media” in merchandising customized books."

The Kailing Name in History is a customized book offering a unique blend of fascinating facts, statistics and commentary about the Kailing name. The book is just one of an entire series of family name books in the Our Name in History collection. Each book in the collection is printed on demand and is compiled from hundreds of millions of records from the world’s largest online resource of family history, Ancestry.com. This particular book follows the Kailing family name through history and makes the perfect gift for your family members and anyone interested in the Kailing name. In the book you’ll find out about where people with the Kailing last name originated. You may discover the countries and ports they left behind, the ships they sailed and more. You’ll get a better idea of where people sharing the Kailing name settled and where they may reside today in the United States, Canada, England and other countries. You’ll get all this information and much more in your Kailing family name book. If your last name is not Kailing, then check out our collection of nearly 300,000 family name books to find other available names in the series.

Actually, they could have used at least 3 or 4 fewer insertions of my name and still have been as effective. It starts to look like mail merge gone bad!

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