In The Balance Blog: The Softer Side of Digital Printing

In The Balance Blog: The Softer Side of Digital Printing: "The Softer Side of Digital Printing

I met a small business owner last week, Alan, and we struck up a conversation about Lulu.com. His mother had written stories of her childhood earlier in her life, but was never able to get published. For her 89th birthday, Alan uploaded the book to Lulu.com and presented her with the bound book. She loved it so much she ordered 50 copies, wrote personal notes in them, and gave them to her grandchildren and close friends.

A while later Alan took his mother to the grocery store in her home town. As they were checking out, the young cashier looked at her, then her name, then she exclaimed 'You're that author!' Alan's mother had given a copy to the local library where the cashier saw it and read it.

That moment was the best day of Alan's mother's life. She could have died right there and not been happier."