WhatTheyThink.com - "The New RRD: I Say 'Donnelley', You Say 'Printer':
By Gail Nickel-Kailing, Senior WTT Editor
January 17, 2006 -- Let's play that old free-association game. Remember, the one where I say a word and you say the first word that pops into your head? So what if I say, 'Donnelly'? What is the first thing that you think about? I?ll bet it's, 'commercial printer'? Right? Maybe so, but that?s like saying 'photocopies' when somebody says 'Xerox'. It just doesn't fit anymore?
True, the last quarter of 2006 saw the acquisition of three commercial printers by RR Donnelley - so one would assume that the company is a commercial printer. Let's look back over the last couple of years and see what exactly they've been doing; just who is RR Donnelley?
In other words, just about everything from soup to nuts for publishers, creative agencies, and corporate enterprises; Donnelley reaches the full length of the communication supply chain.
First some basics: RR Donnelley was founded more than 140 years ago ? not the last century, but the century before that ? and provides a whole host of services. For example:
* long- and short-run commercial printing
* digital printing
* financial printing
* direct mail
* transactional print-and-mail
* forms and labels
* print fulfillment
* logistics
* call centers
* print management
* online services
* digital photography
* color services
* content and database management
In other words, just about everything from soup to nuts for publishers, creative agencies, and corporate enterprises; Donnelley reaches the full length of the communication supply chain."
full article:
http://members.whattheythink.com/specialreports/070117gail.cfm
